Priority Trumped Purpose

Houston Texas – 10/28/2016 – Volkswagen was founded in 1937 on one purpose; it is the “People’s Car”. Recently, the German Car giant made a huge push to sell diesel cars in the US, promoted by a marketing campaign that boasts their cars’ low emissions.Read More>>

Purpose Leads to Success

Houston Texas – 10/17/2016 – With it being annual planning season, be sure to put purpose and vision first on the agenda. When where you’re going is clear, your team becomes magnetized toward the actions necessary to achieve it.Read More>>

What’s in a Name?

Houston Texas – 10/3/2016 – CVS Caremark changed its name to CVS Health in February 2014. To show proof that this change was more than a branding exercise, and to show their commitment to customers’ health, they coupled the announcement with the controversial decision to eliminate tobacco sales.Read More>>

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