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About Us

Our Principles

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  • Human beings at their core want purpose and belonging.We work hard to discover the deep connection between people and the purpose in their work, because when people are aligned with purpose, you get the most effort from them and help them achieve meaningful satisfaction in their lives.
  • Strong, honest cultures are required to build employee and customer loyalty.
    We all recognize great company cultures when we see them, and any company can enjoy the benefits of strong culture by being deliberate in its development and diligent in its ongoing management.
  • Leaders’ behaviors often get in their own way.Top leadership must be self-aware and humble enough to identify those behaviors that cause dysfunction, and be brave enough to work toward correcting those behaviors.

Company Background

treeCulture Spark ignited in 2015 out of a recognized growing need for greater clarity and execution among leaders in entrepreneurial organizations. Sheryl Lyons saw from her own executive leadership experience, and from nearly 20 years working with owners in varied industries that businesses struggle in the same ways. The challenges she and many other executives faced were becoming a common refrain:

  • Owner’s vision that doesn’t translate into results
  • Changing direction too fast for troops to keep up
  • Leadership teams lacking cohesion and accountability
  • Falling short on keeping promises to customers
  • Focusing on fighting fires rather than planning ahead
  • Undefined measures for business success
  • Lack of growth impacting the work environment
  • Individual’s potential is left undirected and unchecked

Lyons found that momentum works both ways- positive and negative- and that positive momentum was much easier to maintain when following a structured, repeatable methodology she named Spark. By following the cycle and incorporating each of the deliberately-defined component parts of a company’s culture, leadership teams more easily set and achieve company goals, accelerate their own growth as leaders, and learn how to manage culture as competitive advantage.

Khalil Gibran in his classic 1923 book, The Prophet, speaks on work, reason and passion, “Love your work, proud of your part in the advancement of the world’s destiny… Cherish both the passion of your heart and the reason of your mind, so that you may be both driven and guided in the pursuit of your dreams.”

The Bible references work, in Paul’s letter to the Colossians, 3:23-24, “Work hard and cheerfully at all you do just as though you were working for the Lord and not merely for your masters, remembering that it is the Lord who is going to pay you, giving you your full portion of all he owns.  He is the one you are really working for.”

“I started Culture Spark to help leaders inspire their people to find purpose and belonging in their work. When people love what they do, their lives are more fulfilling, their companies are more successful, and this world is a better place.”

That’s my spark.  What’s yours?

Your Team

Sheryl Lyons, MBA, CMC, Founder & President

Sheryl’s Bio

Sheryl Lyons is a business leader, management consultant, and certified master coach with a passion for building vibrant workplace cultures that positively impact company performance.

As a consultant, Lyons aligns the employee experience to the customer experience and equips leadership teams to execute a clear strategy. Her solutions create strategic clarity, grow managers into effective leaders, and equip leadership teams to thrive. As a Certified Master Coach, Lyons’ genuine and personable style guides individual leaders through a coaching process to develop new skills, explore possibilities and achieve their full potential.

With a distinguished career in Operations, Business Development and Executive Leadership, Lyons applies over twenty years of expertise to her approach on deliberately constructing and managing unique and vibrant workplace cultures.

Lyons launched Culture Spark in 2015 after three years as CEO for a professional services firm servicing entrepreneurial businesses in Houston, Texas. Lyons joined at the firm’s inception and worked her way to CEO over ten years. That executive leadership experience, coupled with years consulting leaders on solutions to their greatest business and people challenges, led Lyons to develop the “Spark” methodology that accelerates business growth and execution of ownership’s vision.

EDUCATION:

– MBA from University of Texas McCombs School of Business
– BA in Liberal Arts from Texas A&M University

PROFESSIONAL MEMBERSHIPS:


The work I do is so fulfilling. I help fast growth companies grow their leadership structures right from the start, and no growth companies get growing again. The formula is the same, yet the execution is different every time. There’s something exhilarating about being part of a great thing, an owner’s dreams and legacies made real. That’s the Spark.


 

 

Stephanie Van Lue, Consultant

Stephanie’s Bio

Stephanie Van Lue is a consultant who is passionate about creating companies who are an employer of choice, aligning people to businesses, and bringing all of this together to drive business success.

Stephanie originally joined Culture*Spark a few months after it launched in 2015 and rejoined after spending 2 years working in public education.  In a career spanning 3 decades, Stephanie has had HR roles with companies in a variety of industries. She has worked with corporate aviation, check printing, accounting firms, restaurants, oil and gas, technology and recruiting firms. Stephanie has advised organizations that are established, going through growth modes, and some that were focused on downsizing. She has extensive hands-on experience leading HR initiatives that include policy development and design, performance management, recruiting, workflow development, compensation planning and development, training and development, and benefits design, planning, and administration.

EDUCATION:

– BBA from Louisiana Tech University

Working with business leaders, helping them shape their company and drive growth forward, is very exciting for me. Working in a with a variety of industries allows me to bring a unique viewpoint to situations and better understanding of how difficult decisions can both positively and negatively affect an organization. It’s never a ‘one size fits all’ solution, and having a varied background enables me to work with executives on unique solutions that fit their
business.


Does Your Company Need A Spark?

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