Purpose Leads to Success

Purpose Leads to Success

Houston Texas – 10/17/2016 I had a Private Social Club client who’s General Manager had this posted on his office wall for years: Vision without action is a daydream. Action without vision is a nightmare -Japanese Proverb I noticed it the day I met him and we often...
What’s in a Name?

What’s in a Name?

A Case Study: CVS Health Houston Texas – 10/3/2016 CVS Caremark changed its name to CVS Health in February 2014.  To show proof that this change was more than a branding exercise, and to show their commitment to customers’ health, they coupled the announcement with...
What a Difference a Year Makes!

What a Difference a Year Makes!

Culture Spark Successfully Completes First Year. What a difference a year makes!  One year ago this week, I jumped off of the precipice of a new venture, Culture Spark, not knowing if it would fly or fall flat on its face!  One year in, I consider myself eternally...