How To Develop Your Corporate Vision

How To Develop Your Corporate Vision

From your company’s perspective, imagine an ideal world in the near future. Now, describe that world in a statement, one that explains your company’s purpose while at the same time inspiring and evoking an emotional response from your stakeholders. That is a vision...
Zappos

Zappos

Case Study When you hear Zappos, company culture is likely to be the first thing that comes to mind. While they do sell shoes and other retail goods, it is not what they sell that defines them but how they sell it. Zappos has established a strong company culture based...
Leadership Behavior

Leadership Behavior

Houston Texas – 5/2/2017 “Make a list of what is really important to you. Embody it.” -John Kabat-Zin Often when I’m standing in front of a group of leaders, I lead them through an exercise called “I Like Leaders Who”. They divide a sheet of paper into two...
The Ownership Brief

The Ownership Brief

Case Study The Ritz Carlton is one of the best hotel chains in the world. Not because they have clean rooms, a great mission statement or luxury establishments; that is just in their DNA. Their greatness comes from articulating and executing on their competitive...